Machinery Sales Direct

Privacy policy

machinerysalesdirect.com.au — operated by Machinery Sales Direct

Machinery Sales Direct is a business name of Ride On Mower Outlet Warehouse Pty Ltd, ABN 21 684 101 139, 14/70 Flanders Street, Salisbury QLD 4107.

What we collect

When you use the valuation or consignment form we collect your name, phone number, email address, suburb and postcode, along with the details you give us about your machine — make, model, year, hours, condition and anything you type in the notes.

We also record how you arrived (referring page and any campaign tags in the link), your browser user-agent, how long you spent on the form, and a one-way cryptographic hash of your IP address. The hash is used to rate-limit submissions and detect automated abuse. We do not store your raw IP address.

Why we collect it

To value your machine, to contact you with an offer, and to arrange collection if you accept it. The condition and specification details also feed our internal pricing model, which is how we are able to quote from realised sale results rather than guesswork.

Who else sees it

We do not sell your information, and we do not share it for anyone else’s marketing. It is handled by these parties on our behalf:

  • Our database and file hosting provider, where the submission is stored.
  • Our transactional email provider, which delivers the confirmation email to you and the notification to us.
  • Where you accept an offer, a transport operator — who receives only the address and contact details needed for the pickup.
  • Google, which runs Google Analytics for us and counts how the site is used (see Cookies below). It does not receive what you type into a form.

We will also disclose information where the law requires it.

Some machines on this site are sold by dealers we list for, or by private sellers who list with us, and the listing says so. If you ask us about one of those and want to go ahead, we pass your name, phone number, email and what you are after to that dealer or seller, and to no one else. Some of these listings show the seller’s own number instead of a form; if you ring them, we receive nothing.

If you make an account to list a machine, we keep your name, phone, email, suburb and, for a business, its name, ABN and website, to run your account and check your listings. Only your first name (or your business name), your suburb and, if you choose, your phone show on a listing; we never show your email. We count views of your listings and taps on their buttons and show you the totals.

If you ask to book a machine in our Hire section, your name, phone number, email, business, the dates, the delivery suburb and your messages go to that hire company so it can answer you. We keep a copy to run the booking, and our staff can read the messages. We never take payment for a hire: you pay the hire company. Please don’t put card numbers or licence photos in messages.

Consignment listings

If you submit a machine for consignment, your contact details and your reserve price are never published. Only the description, specifications and photos of the machine appear on the public listing, and only after we have reviewed and approved it.

How long we keep it

We keep enquiries while they are active and for a period afterwards, because a seller who did not proceed this year often comes back. If you would rather we deleted yours sooner, ask us and we will.

Access, correction and complaints

You can ask us for a copy of what we hold about you, ask us to correct it, or ask us to delete it. Email enquiries@machinerysalesdirect.com.au and we will respond within a reasonable time.

If you are not satisfied with how we have handled a privacy matter, you can complain to the Office of the Australian Information Commissioner.

Cookies

We use Google Analytics to understand how people use this site: which pages are viewed, how long visits last, which links brought visitors here, the type of device and browser, the rough area a visit comes from (worked out from the internet address), and when a form is sent or a call or website button is tapped. Google Analytics sets cookies on your device to do this. It does not give us your name, contact details or what you type into a form, and we do not use it for advertising.

Google processes this information on our behalf and may store it on servers outside Australia, mainly in the United States. You can block these cookies in your browser settings, or install Google’s opt-out browser add-on at tools.google.com/dlpage/gaoptout. The site works the same either way.

Separately, campaign information travels in the link you clicked and is stored with your enquiry.

We count visits with Cloudflare Web Analytics, which tells us which pages are viewed and where visitors came from. It sets no cookies and does not identify you.

On a machine’s page we count views and taps on the call and website buttons, so the business that listed it can see how it is going. Each visitor is counted once a day using a scrambled version of their internet address, which we cannot turn back into the address. No cookie is set and the count identifies no one.